![]() That’s crucial as Age of Learning faces competition from multiple fronts. Now, having Iconiq as a backer gives the company wide leeway to experiment. In addition, the investment has fueled uplifting ABCmouse ads during PBS and Disney shows.ĭevising a business model devoid of all that – and finding educational experts to back them up – took Dohring and colleagues four years and $15 million in start-up capital. Later this year, activities aimed at second-graders are set to arrive. ![]() Other new efforts include pushing a version of ABCmouse as an English-language learning tool in China, where the company says there’s great demand. But paid, districtwide rollouts add training, dedicated IT support and usage data. Teachers already get free accounts with the ability to provide students free access to some materials. School districts, preschool chains and other groups worldwide now can purchase ABCmouse in bulk. The website TechCrunch first reported on the financing last month.Īge of Learning has used the cash to grow to more than 400 employees and develop three new offerings, including one unveiled Monday. Iconiq invested $150 million in Age of Learning last year, taking a minority stake that valued the start-up at close to $1 billion. co-founder and Chief Executive Mark Zuckerberg. The growth attracted the attention of Iconiq Capital, a stealthy investment fund whose high-profile, Silicon Valley-focused client roster is led by Facebook Inc. Though some parents complain about children quickly getting bored, reviews of the app and website are largely positive. But weighing curriculum as heavily as art and commerce is paying off.Ībout 1 million families pay $8 a month or $80 a year for access to ABCmouse, which includes 830 lessons and 8,500 activities such as puzzles, e-books, videos and games. Prioritizing a bit of reading practice over clean aesthetics is an adjustment for Age of Learning employees who worked on games at Walt Disney, DreamWorks, Activision Blizzard, Electronic Arts and elsewhere. The idea is to consider everything in the software as a “teachable moment,” said Christine Woertink, senior vice president of design at Age of Learning Inc., the Glendale start-up that developed Early Learning Academy. ABCmouse packs in both: A stack of books is labeled below as “Library,” a set of crayons is underscored by “Art” and musical notes get described as “Songs.” ![]() Mobile apps choose either words or icons – but rarely both – in their menus because of limited screen space. With its typical user around 4 years old, educational app ABCmouse has an unusual take on design.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |